By Dana Tahir, General Manager, Red Havas

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making…

Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…

Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference…

Adidas film featuring Zinedine Zidane and Nouf Al Anzi conceptualized and shot in Dubai by Havas Middle East