Blockchain technology is finding its way into digital advertising.

Data mining and monetization platform, MEMob+ opens offices in Riyadh and Doha

Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.

The new agreement follows a stringent review by McDonald’s global risk assessment team.