In line with their commitment to women’s inclusivity and economic empowerment, on International Women’s Day PepsiCo has announced a new initiative: What We Grow.

An exclusive preview of who won what from the region.

Communicate spoke with Salma Shahin,Senior Account Manager at Impact BBDO, to learn how marketers should approach the challenge of breaking traditional stigma.

[L to R: Lucy O’Brien, Dani Richa and Fouad Bou Mansour] FleishmanHillard Middle East has become part of the Impact BBDO MENA group of…

Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement. As part…