May 26, 2024
Curate Content, Commerce will Follow
In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with…
Influencer Marketing
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Driving Change from the Top: How TikTok is Empowering the Creator Economy
In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The…
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68% of MENA’s Influencers Measure Success Through Reach & Shares
In its new InfluAnswer Arabia report, Weber Shandwick shares insights related to topics on the minds of MENA’s content creators, and how brands can…
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The Business of Balancing Visibility and Authenticity
By Shelley Bosworth, Business Coach, and FMCG Expert.
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Influencer Marketing Platform, luma Launches in UAE
The platform aims to bridge the gap between brands and prolific content creators through authentic storytelling and cutting-edge technology.
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Influence is the New Affluence
As consumers lose trust in traditional media, they turn to influencers who can play a crucial role in expanding the brand’s online presence. HAVAS Red…
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May 26, 2024
Once an Influencer, Now a Creator: What Difference Does it Make?
As the demand for content continues to grow, the creator economy promises to thrive, as long as it matures wisely, says Anthony Nghayoui, Social…
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Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…
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May 26, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.
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May 26, 2024
Immersing in Ogilvy’s ‘Global Rise of Influencer Marketing’ Report
“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and coupled with a solid content strategy, no…
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May 26, 2024
The Rise of Virtual Influencers to Disrupt the Influencer Marketing Industry
By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency
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May 26, 2024
The 2023 Influencer Marketing Report by Brand Ripplr
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.
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May 26, 2024
Influencer Marketing: The Way to Go for All Days, Including Cyber Monday & White Friday
By Sahil Chopra, Founder & CEO, iCubesWire
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May 26, 2024
McCann Launches McCann Content Studios and Announces Leadership Unit
IPG’s Influencer Marketing Agency, ITB, to join McCann Content Studios, rounding out the agency’s influencer practice.
Read moreMay 26, 2024
Red Havas Launches SWAY – A Global Practice For Influencer Marketing
Red Havas Group, the micro-network of borderless merged media agencies, announced the global launch of SWAY, an end-to-end influencer marketing service designed to help…
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May 26, 2024
YAAP Appoints Nandita Saggu as Partner to Drive Growth in the Middle East
YAAP, a new-age specialized content and influencer marketing company, today announced the appointment of Nandita Saggu as Partner to help drive the company’s growth…
