May 26, 2024
This initiative aims to repurpose hundreds of 4×3 outdoor billboards into ergonomic, robust, waterproof, and thermal tents, offering urgently essential temporary shelter to the…
May 26, 2024
Meet Nour Dennaoui, Performance Media Specialist at Initiative
May 26, 2024
Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we…
May 26, 2024
This year will be shaped not only by trends, innovations, and technologies but also by people. Here are the agency figures expected to play…
May 26, 2024
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…
May 26, 2024
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…
May 26, 2024
Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a…
May 26, 2024
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
May 26, 2024
In a statement today, the regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards, which…
