IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…

Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…

  In a statement today, the regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards, which…