May 26, 2024
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Ipsos
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New Google Study Reveals Shopping Trends in MENA Leading to Black Friday
Sales season offers many opportunities for marketers to stand out.
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AR in Different Dimensions
New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.
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ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project
The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…
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How Inter-Connected Communities Empower Marketers in Ramadan
IPSOS research reveals new and interesting insights about the holy month and how people’s attitudes, lifestyles, and behaviours are changing.
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The Evolving Attitudes Towards Travel In Saudi Arabia
Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the…
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Elie Aoun Will Lead Adex
Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to…
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Ipsos Expands Footprint in MENA
As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…
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IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA
Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020.
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May 26, 2024
UKOM Appoints Ipsos As New Supplier from Jan 2021
Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows…
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Survey: CNN named Middle East’s top international new channel
CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…
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Ipsos awarded with Mediaquest’s online and digital business
Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos,…
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Conflict of interests
Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…
