May 26, 2024
Research Reveals the World’s Most Valuable Brands
The world’s most valuable brands rebound with 20% growth. NVIDIA rides the AI wave to join the top 10 megabrands.
Kantar
Read more
Read moreMay 26, 2024
Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023
Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.
Read moreMay 26, 2024
Kantar Releases BrandZ Emirati and Saudi Spotlight Report 2021
Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.
Read moreMay 26, 2024
Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
Read moreMay 26, 2024
The Power of Digital Data: The Secret To Better Understanding People And Futureproofing Your Business
By Sagar Ramsinghani and Kent Diepraam, Analytics Directors: Middle East and Africa at Kantar
Read moreMay 26, 2024
Kantar’s Adeola Tejumola: “Research Is Increasingly Becoming A Tool To Understand And Predict The Future Rather Than Decode The Past”
Communicate speaks with Adeola Tejumola, Managing Director, Middle East & Africa, Insights Division, Kantar about his plans to grow Kantar’s presence in the MENA…
Read moreMay 26, 2024
Kantar’s Predictions For Media in 2021
The new report looks into the three new emerging themes in media – pivot, performance, and people.
- Read more
May 26, 2024
Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”
World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands…
- Read more
May 26, 2024
The Power of Branded Hashtag Challenges
TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research…
- Read more
May 26, 2024
Building Brands With Gen Z
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…
Read moreMay 26, 2024
Kantar Highlights the Five Key Performance Pillars of Customer Experience
The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…
Read moreMay 26, 2024
Ad units in magazines’ iPad editions climbed 16 percent in 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…
