May 26, 2024
OSN Announces Strategic Partnership with Kantar Media
Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.
Kantar Media
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May 26, 2024
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
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May 26, 2024
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms.…
Read moreMay 26, 2024
The Secret to Sustainable Brand Growth
By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar
Read moreMay 26, 2024
Research Explains Increase in Online Media Spend to Continue in 2022
Focused on five key areas, experts from Kantar predict a range of shifts for the industry as it grapples with the pandemic era.
Read moreMay 26, 2024
Kantar Media’s tView People Meter shuts down
Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media…
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May 26, 2024
CESP endorses Kantar Media’s TView in the UAE
Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the…
Read moreMay 26, 2024
UAE TV ratings system, tview, gets the green light for wide-scale industry adoption
The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by…
