May 26, 2024
Advocating for an Effective PR Education
Injeel Moti, Founder of Catch Communications, explains why flipping the narrative around PR is critical to a sound marketing strategy, especially when trying to…
KSA
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Read moreMay 26, 2024
A New Strategy for the New Generation: Your Favorite Brands Pack
Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior…
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May 26, 2024
Leo Burnett Riyadh Wins Social Media & Digital Services Accounts for Ithra & Sync
Leo Burnett’s appointment comes after a competitive pitch involving several global agencies lasting several months. Leo Burnett previously worked with Ithra on a project…
Read moreMay 26, 2024
Wunderman Thompson Went All Guns Blazing in KSA for Ramadan
The agency delivered “Baity Battle” for STC and “Tip with Time” for HungerStation.
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May 26, 2024
Ramadan… Still the ‘Super Bowl’ of Saudi Advertising?
By Hussein M. Dajani, Partner at Deloitte Digital Middle East
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Case Study: How Zain Achieved First-Mover Advantage With Facebook’s New In-Stream Video Topics Led by OMD KSA
In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…
Read moreMay 26, 2024
What The YouTube Culture And Trends Report Reveals About The Future Of Video
By Abdu Hussein, Culture &Trends Lead, MENA & Gina Shalavi, Trends Lead, YouTube Ads Marketing
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Which Social Media Platform Had The Biggest Increase In Content Removal Last Year?
Reboot Online shares data on the platforms with the biggest increase in content removal in 2020.
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Crowd Analyzers’ New Report Highlights the State of Social Media in MENA
Communicate outlines the key insights from Crowd Analyzer’s 5th State of social media report.
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Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.
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How Should The MENA Region Approach The Shift In Digital Entertainment?
PwC and Strategy& published a new report that studies in detail the shift to digital entertainment.
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Social Media Has Gone Back From Consuming To Connecting
GWI’s launches its flagship report on the latest trends in social media.
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May 26, 2024
Hungerstation Appoints Extend-The Ad Network as Agency of Record
The agency will manage all creative and digital communications in Saudi Arabia.
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Breaking Traditional Stigma Through Advertising
Communicate spoke with Salma Shahin,Senior Account Manager at Impact BBDO, to learn how marketers should approach the challenge of breaking traditional stigma.
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May 26, 2024
Snapchat: Tech Innovation at the Forefront
Hussein Freijeh, General Manager of Snap Inc. for the MENA region shares with Communicate about Snapchat’s plans for domination in 2021
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Publicis Promotes Thamer Farsi to Groupe CEO Saudi Arabia
Thamer will head all the Groupe’s operations in Saudi Arabia and work with senior management to help clients win in a data-led, digital-first world…
Read moreMay 26, 2024
Introducing The MENA’s Snapchatter Generation
Snap Inc’s new report puts a spotlight on Snapchatters in UAE and KSA.
