Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment.

GWI’s launches its flagship report on the latest trends in social media.

The agency will manage all creative and digital communications in Saudi Arabia.

Communicate spoke with Salma Shahin,Senior Account Manager at Impact BBDO, to learn how marketers should approach the challenge of breaking traditional stigma.