Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In…

With a star-studded gala ceremony under the sign of the masquerade, the MENA Effie Awards 2022 unveiled more than 100 winners across 42 categories…

Communicate brings back its Campaign, Agency, and Network of the Year rankings. Here are the creative engines that were metal magnets in 2022.

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…