May 26, 2024
Navigating Marketing and Communications in an Era of Accountability
By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group
Marketers
Read more
Read moreMay 26, 2024
The Marketing Society Opens Applications For 2023 Scholarship
Following a successful first year for The Marketing Society’s Scholarship Programme in partnership with TikTok, the Society is delighted to announce that applications are…
Read moreMay 26, 2024
3 in 5 Marketers in Africa & Middle East Lack Confidence in their Data, Analytics, Insights
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief…
- Read more
May 26, 2024
The Marketing Society Appoints New Leadership Team in Abu Dhabi
Global community for marketers, The Marketing Society announces its new local leadership team following the expansion into Abu Dhabi, a step that will significantly…
Read moreMay 26, 2024
Now Is the Time for Travel Brands to Test TikTok
Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson?
- Read more
May 26, 2024
Hold that thought
Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What will change in…
Read moreMay 26, 2024
Marketers still struggling to get results from content marketing
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…
