The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…

By Mariagrazia De Angelis, General Manager MEA, Landor

The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.

Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…

The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.

The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.

By Saim Yasin, Director of Marketing & Digital, Philip Morris Management Services (Middle East) Limited

Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.

The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.

Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for…

By Terry Kane, Managing Director across MEA at The Trade Desk.

In her journey to becoming the Group Chief Commercial, Marketing & Product Officer (VOD, Global) at Shahid, Natasha Matos-Hemingway embraced diverse experiences in the tech and…