WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe…

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…

  China’s food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced…