By Sonali Dhawan, CEO, Asia Pacific Middle East & Africa Feminine Care Business, Procter & Gamble (India)

The partnership between retention-marketing specialist WebEngage and full-funnel marketing consultancy Team Red Dot will offer growing synergistic-value-creation for businesses across UAE & KSA.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at…

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is…

Infiniti along with Publicis Groupe recently launched a campaign, ‘Taking the Wheel.’ The film reviews the story of working parents juggling their professional lives…

By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

Talkwalker, a consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, released their annual Social Media…

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…

The UAE and KSA have emerged as regional leaders in the awareness and adoption of Corporate Social Responsibility (CSR) practices based on the findings…

Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers can give a direction to their curiosity about the world of Metaverse.

With people’s openness to new things during Ramadan, discoveries are taking place across borders. 83% of cross-border shoppers made serendipitous discoveries while shopping during…

Major growth was led by digital, mobile, TV, and Out-of-Home ads.