
May 26, 2024
Connecting With Offline Consumers: The Trends and Tactics Middle Eastern Businesses Should Consider for Successful Marketing Campaigns
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
May 26, 2024
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
May 26, 2024
Geekay signs MENA’s number one Arab League of Legends team.
May 26, 2024
How brands can use users’ passion for football in the region to create connections.
May 26, 2024
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…
May 26, 2024
By Samer Saad, Regional Manager – Middle East at AppsFlyer
May 26, 2024
Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…
May 26, 2024
By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product…
May 26, 2024
By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…
May 26, 2024
By Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear.…
May 26, 2024
The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides…
May 26, 2024
By Rizk Haddad. On January 31, 2019, at 6am, all Shock Middle East radio brands introduced a clutter-free experience to our listeners and clients with…
May 26, 2024
Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…
May 26, 2024
By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…
May 26, 2024
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…
May 26, 2024
By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day,…
May 26, 2024
By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was…
May 26, 2024
By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent…