May 26, 2024
The Value of New
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…
Marketing
Read more
Read moreMay 26, 2024
BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications
Former Talabat comms exec will oversee all of the group’s brands.
Read moreMay 26, 2024
Yas Island Is Grooving
Yas Island’s Badr Bourji explains the strategy behind a flurry of campaigns.
Read moreMay 26, 2024
Marketing Industry Launches First-Ever Global Diversity and Inclusion Census
Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.
Read moreMay 26, 2024
The Secret Behind Melhem Najem’s Juggling Act
Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…
Read moreMay 26, 2024
The Marketing Road to the Kingdom
There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works…
Read moreMay 26, 2024
CEO of Havas Media Group: We Need to Engage to Make Meaningful Connections
In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has…
Read moreMay 26, 2024
Millennials and Generation Z talent look for purpose not a job
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…
Read moreMay 26, 2024
Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreMay 26, 2024
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
Read moreMay 26, 2024
How Can Marketers Satisfy the Needy Customer of the Future?
By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…
- Read more
May 26, 2024
Social Campaign: Reaching The Right Cords,
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
- Read more
May 26, 2024
What marketers can learn from from Theranos and the Fyre Festival
By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and…
Read moreMay 26, 2024
All about Mastercard’s new visual and audio brand identity
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…
- Read more
May 26, 2024
Why Coke is NOT running an in-game Super Bowl ad for the first time since 2006
Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a…
- Read more
May 26, 2024
The 3 Ps of using storytelling to connect with consumers
By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…
- Read more
May 26, 2024
Which brand replaced P&G as World’s Largest Advertiser?
Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…
