As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of…

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact,…

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new…

Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…

Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior…

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…

The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai,…

British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers…

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in…