May 26, 2024
Don’t Chase, Attract Top Talent with EGC
The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…
Marketing
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May 26, 2024
Insights from 2023: Navigating the Branding Shift
By Mariagrazia De Angelis, General Manager MEA, Landor
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May 26, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.
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May 26, 2024
Plus Company Unveils Plus AIOS, a State-of-the-Art Intelligence Tool for Enhanced Marketing Insights
Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…
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May 26, 2024
Promomedia Has Successfully Established its Presence in Qatar With Stunning Static Outdoor & Digital Media Screens
The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.
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May 26, 2024
Gaming Beyond Gaming: Its Evolution in the Marketing and Advertising Landscape
From entertainment to engagement, gaming is reshaping the marketing landscape
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May 26, 2024
Publicis Groupe Becomes the Region’s First Gold-Tier Partner of Optimizely
As a gold-tier partner, Publicis Groupe gets broad access to Optimizely’s advanced features
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Aramex’s Ramadan Ad Shows the Human Side of its Couriers
Campaign also sheds light on an unexpected taboo subject.
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InDrive Illuminates the Streets of Cairo with City-Wide Billboard Takeover
The campaign was conceptualized and executed by Havas Middle East.
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The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan
By Anja Petrovski, Marketing Director at Volkswagen Middle East
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DEI Wave II Global Census: Reshaping the World of Marketing
Industry bodies and groups are coming together to call for greater participation.
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Let’s Talk about the Youth
Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.
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How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
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LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty
Platform shares insights from around the world and MENA.
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Network International Announces Dounia Saidi as Group Chief Marketing Officer
Appointment means to strengthen the group’s marketing wing.
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May 26, 2024
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
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May 26, 2024
Understanding Publicis Groupe’s Power of One Model
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…
