May 26, 2024
To Marketeers and Communicators: Here’s What CEOs Actually Want to Hear
Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your…
Marketing
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How to Keep It Light When Times Are Tough
Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid…
Read moreMay 26, 2024
Preparing for a Post-Covid-19 KSA
Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses.…
Read moreMay 26, 2024
When Remote Work Is Not an Option
Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer…
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May 26, 2024
Re-Imagining Experiential
Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a…
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P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its…
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Marketers still struggling to get results from content marketing
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…
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Right Match
In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…
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May 26, 2024
Visa launches its activation program for the FIFA World Cup in the Middle East
Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the…
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Smoking hot
The second coming of tobacco marketing is pouring millions into adland, a new report confirms. Last year, the largest e-cigarette makers spent nearly…
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Sound plans
American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…
Read moreMay 26, 2024
Facebook rolls out Custom Audiences for small businesses
Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…
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Banking on the future of marketing
Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today…
Read moreMay 26, 2024
McDonald’s Lebanon shines at the Marketing Awards Show in Dubai
McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai…
