By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of…

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there…

In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt…

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report…