May 26, 2024
The 2023 Influencer Marketing Report by Brand Ripplr
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.
Marketing
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May 26, 2024
An Ethical Approach to Conscious Marketing
By Saim Yasin, Director of Marketing & Digital, Philip Morris Management Services (Middle East) Limited
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May 26, 2024
MENA Effie Awards’ 14th Edition Crowns its Dazzling Victors
Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.
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May 26, 2024
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.
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May 26, 2024
The Renaissance of A.I. Unraveled at Communicate’s AI Conference
Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for…
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Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
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Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
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From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
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Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
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LinkedIn Unveils B2B Marketer Sentiment Study
Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.
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Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
By Conrad Harley, Group Marketing Manager at XA Group
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May 26, 2024
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
Al Ghurair led the PR and communications strategy for Network International ’s IPO on the London Stock Exchange in 2019.
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Destination Future: A Journey to Tomorrow with Audi
By Elmir Arnautovic, Communications Director for Audi in the Middle East
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Volkswagen Launches Brand Attributes Campaign
Initiative aims to further enhance customer affinity.
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AW Rostamani Group Announces ‘Drop It’ campaign, Committing to Eliminate All Plastic Bottles by July 2023
The group has collaborated with Goumbook and is inviting companies across the UAE to join the initiative.
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May 26, 2024
Reprise Digital MENA Receives Google Marketing Platform Certification and Reseller Status
Reprise Digital – the region’s leading digital marketing transformation experts in the Middle East and North Africa (MENA) and a group boasting 3,100 global digital…
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May 26, 2024
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…
