Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a…

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s…

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…