Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…

By Stefanie Fernandez, head of sales solutions at LinkedIn MENA Sales and marketing alignment is becoming increasingly widespread as a business objective. There is…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based on emotions. The agency defines brand intimacy as…