British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on…

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in…

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU…