May 26, 2024
InDrive Illuminates the Streets of Cairo with City-Wide Billboard Takeover
The campaign was conceptualized and executed by Havas Middle East.
Marketing
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The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan
By Anja Petrovski, Marketing Director at Volkswagen Middle East
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DEI Wave II Global Census: Reshaping the World of Marketing
Industry bodies and groups are coming together to call for greater participation.
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Let’s Talk about the Youth
Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.
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How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
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Communicate’s Salary Survey 2021 Part 2
Communicate looks at what recruitment agencies say about salaries in the region for our industry.
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May 26, 2024
Communicate’s Salary Survey 2021 Part 1
Communicate brings back the Salary Survey to help explain how salaries in agencies across the region have been impacted (or not).
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Expo 2020 Dubai: A Powerful Association for Sponsor Brands
YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.
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May 26, 2024
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.
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May 26, 2024
The 4 Types of Influencer and How Brands Can Successfully Work With Each
Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.
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May 26, 2024
Five Key Archetypes of Travelers
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
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Connecting With Offline Consumers: The Trends and Tactics Middle Eastern Businesses Should Consider for Successful Marketing Campaigns
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
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Team Geekay Esports Set to Become the Region’s First League of Legends Team to Reach the Global Stage
Geekay signs MENA’s number one Arab League of Legends team.
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May 26, 2024
The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
How brands can use users’ passion for football in the region to create connections.
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Meet Visa: Reintroducing the Iconic Visa Brand
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…
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5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
