Asih Wulansari, Multi-Segment Product Marketing Head at Mashreq Bank, on how getting an executive MBA in the middle of a pandemic only made her…

What marketing leaders should focus on in 2021.

TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.

Ali Nomani, Consultant – Sales & Marketing (B2C) at Michael Page Middle East provides more details on the findings from the 2021 Michael Page…

Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…

Dr. Vikas Nand Kumar Batheja, Co-Founder & Director of Capital College shares his thoughts on the role of education in the development of the…

Communicate spoke with Vaibhav Odhekar, Managing Director, India and the Middle East, AnyMind Group to understand how their new platform addresses the challenges in the influencer…

Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million…

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate…

Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands…

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate…