Khaled AlShehhi, Executive Director Marketing & Communications for the UAE Government Media Office, recalls how Hope’s arrival to Mars was lived right here on Earth.

With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in…

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand…

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business, report industry sources. A spokesperson…