Customer engagement and campaign managing operating system announces its expansion in the MENA region following high demand.

Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.

How hybrid platforms are the future of the events industry in the GCC.

TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of…

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If…

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at…

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the…

In a world not so far away, the Internet was born.

By Hussein Dajani, general manager – digital marketing, AMI region (Africa, Middle East, and India), Nissan Motor Corporation So many new lingos out there,…