French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at…

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the…