May 26, 2024
RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
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Yazle, Dentsu, and Mastercard Join Forces to Enhance Sustainable Advertising
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
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May 26, 2024
FP7McCann in Partnership with Mastercard and McDonald’s, win Marketing Society Award
The Marketing Society Awards identify marketing excellence and have been widely recognized in the UK as the leading marketing awards since they were first…
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Driving Digital Acquisition for Gen Z
Tim Buckler, Product Director & Digital Marketing Lead at Mastercard, details how a brand can engage and convert the younger generation of consumers online.
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McCann Istanbul Appointed as Mastercard Agency of Record
McCann Istanbul reports into FP7McCann regionally.
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Mastercard Launches Its First-Ever Music Album
“Priceless” was created with Timbaland’s Beatclub collaboration supporting emerging artists and fans with a passion for music.
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Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
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Audio Marketing: Are You Ready to Talk the Walk?
Communicate’s latest issue is out. This quarter, we deep-dive into the promise of audio, exploring the marketing potential of podcasts and music streaming platforms,…
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Lessons from Mastercard’s Sonic Branding Experience
Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…
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Mastercard’s Beatrice Cornacchia talks new logo, sonic branding & Storylab
In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in…
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May 26, 2024
All about Mastercard’s new visual and audio brand identity
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…
