Big win marks the agency’s 10-year anniversary.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…

Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…

The new agreement follows a stringent review by McDonald’s global risk assessment team.

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting.

Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat…

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…

This past October, McDonald’s launched its latest “Create Your Taste” (CYT) platform in Al Ghurair Centre.

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai…