May 26, 2024
Hypermedia Joins OOH Intelligence Platform Streach
The move is part of a strategic agreement with Abu-Dhabi-based Seventh Decimal, putting audience measurement at the core of out-of-home trading.
Measurement
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Read moreMay 26, 2024
What to Expect from Privacy Sandbox Testing
Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.
Read moreMay 26, 2024
Elie Aoun on Ipsos’s new OOH Media Measurement in MENA
How will Ipsos’s measurement technology work and what will it bring to the industry?
Read moreMay 26, 2024
Nielsen Expands YouTube In-App DAR Measurement to the UAE
Nielsen’s Digital Ad Ratings (DAR) Measurement has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New…
Read moreMay 26, 2024
YouTube is now charging even for ads that are skipped
YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…
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May 26, 2024
Socialbakers launches advertising performance benchmark
Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…
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May 26, 2024
New analytics platform to measure human emotions
UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle…
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May 26, 2024
Facebook gives marketers new data tools to compare to TV
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…
Read moreMay 26, 2024
Measurement, Assets & Automation: Performance Advertising in 2016
This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation.…
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May 26, 2024
Hide and seek
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…
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May 26, 2024
Ipsos Connect MediaCell and MMS test new TV viewing measurement system
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy…
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May 26, 2024
Saudi Media Measurement Company kicks off TV audience project
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…
