Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle…

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation.…

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…