May 26, 2024
MEC and Maxus merge to become Wavemaker
Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the…
Mec
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May 26, 2024
MEC Commerce expands into MENA
MEC has launched its specialist e-commerce consultancy, MEC Commerce, in the MENA region. The new division combines the services of a media agency with…
Read moreMay 26, 2024
Mohan Nambiar leaves MEC after 23 years
WPP veteran, Mohan Nambiar, who has been with MEC since its inception back in 1993 has resigned from the media agency, confirmed WPP in…
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May 26, 2024
MEC launches Wavemaker in Middle East
MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships,…
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May 26, 2024
Why Filip Jabbour is back to the Middle East as Group M’s first CEO in the region
WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to…
Read moreMay 26, 2024
WPP’s GroupM to offer flexible alternative to Xaxis
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…
