May 26, 2024
Connecting Universes in a Cookieless Future
MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies.…
Media Buying
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May 26, 2024
The Gap In Programmatic Knowledge
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
Read moreMay 26, 2024
Centrepoint partners with Anghami
Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…
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May 26, 2024
Kreata Global launches media arm, Correct Media
Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring…
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May 26, 2024
Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus
Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency…
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May 26, 2024
Ooredoo Qatar appoints UM MENA for media planning and buying
UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities…
