Earlier Communicate covered the pros and cons of creating a virtual event and how it provides an opportunity for brands and organizations, who had events…

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok…

The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand…

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here…

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East…