Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region.

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

Serviceplan Group Middle East has a new executive creative director.

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the…