Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter…

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris…

By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content  watched on their…

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

Omnicom Media Group’s data, analytics and technology consultancy Annalect, announced in a press statement, two new senior executives in the Middle East and North Africa…