May 26, 2024
IMA and IFAC Release Latest DE&I Report in Global Series
In the MENA region, 53% of female respondents and 83% of respondents with a disability have left an employer due to a lack of…
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Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest
By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…
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Edelman Appoints New Middle East Chairman
Senior Emirati business leader Tariq Bin Hendi will advise on the agency’s growth across the Middle East region.
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Sociate Brings on Board Luxury Furniture Brand, Kit & Kaboodle
Dubai-based agency Sociate Communications signs luxury furniture brand Kit & Kaboodle as its Public Relations client.
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W Group Turns Sheikh Zayed Road into a State-of-the-Art Media Landmark
Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…
Read moreMay 26, 2024
Snap Inc. Appoints new Product Marketing Lead in MENA
Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.
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IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Social channels and digital video continue to dominate digital advertising.
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Abu Dhabi’s Multiply Group Invests Further AED55million in Firefly to Bring Digital Advertising Services to Taxis and Rideshares in MENA
Firefly has developed a digital media platform that connects audiences with dynamic advertising on taxis and rideshare vehicles
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Case Study: How Automating Tailored Search Ads Helped Ounass Reach 60% Revenue Growth
By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google
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Working for a Better and More Equitable Workplace for Journalists in MENA
“I Will Not Stay Silent” project completes one year.
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Amazon Payment Services Names MD for MENA
Move signals APS’s expansion strategy in the region.
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Hala NextGen: Do I Really Need That 50-Slide Crisis Comms Document?
By Nasr Ankar, Senior Communications Manager at Action Global Communications and Vice-Chair of PRCA NextGen Arabia Group
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PRCA MENA Awards and Digital Awards Are Open for Entries
Both awards welcome entries from a wide range of organizations.
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Infiniti Middle East Appoints Publicis Groupe as New Customer Experience Partner
Infiniti Middle East is expanding its global marketing partnership with Publicis Groupe to incorporate CX.
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May 26, 2024
Horizon FCB Dubai Launches DHL’s New e-Commerce Platform
Series of films encourages shoppers to take action, download the app, tap, and shop.
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Connecting With Offline Consumers: The Trends and Tactics Middle Eastern Businesses Should Consider for Successful Marketing Campaigns
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
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TBWARAAD Promotes Alex Pineda to the Role of Executive Creative Director
Pineda to co-lead in developing the agency’s creative output across all clients and brands.
