May 26, 2024
How Can Advertisers Make the Best of Twitter on Saudi National Day
The 92nd Saudi National is just around the corner. It is a celebration of pride and honor for the nation’s people but it’s also…
Mena
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How Can Personalization Drive Performance
According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when…
Read moreMay 26, 2024
How is Bentley’s “Extraordinary Women” Program Empowering Women
The program designed to inspire the next generation of female talent across the fields of technology, engineering, design and business completed its first phase…
Read moreMay 26, 2024
Houbara Communications Promotes Senior Talent
Houbara Communications, locally-based communications consultancy in the region, has promoted Vicky El-Kassir to Director and Raaziqa Hassen to Account Director to support business growth.
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Omada and Augustus Media Join Forces
Partnership covers media and ad tech solution services.
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Team Geekay Esports Set to Become the Region’s First League of Legends Team to Reach the Global Stage
Geekay signs MENA’s number one Arab League of Legends team.
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The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
How brands can use users’ passion for football in the region to create connections.
Read moreMay 26, 2024
Back-to-School 2021: Top Insights to Win Your Audience on TikTok in MENA
For businesses that want to take advantage of this year’s back-to-school season, here is a wide range of easy-to-use solutions.
Read moreMay 26, 2024
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
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Discover Seven Brands’ “London Local” Model
Watch the video to understand how a boutique international agency takes on big networks.
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May 26, 2024
Anime as a Distilled Version of Japanese Culture
By Tarek Chemaly, communication consultant and multimedia artist
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Rise of the Boutique Agency
By Injeel Moti, Managing Director at Catch Communications & Catch Academy
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BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications
Former Talabat comms exec will oversee all of the group’s brands.
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Marianne Sargi Appointed New Head of Production for TBWARAAD
Sargi will work closely with the production team at TBWARAAD to drive integrated productions for the agency’s clients across the Middle East, including brand…
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Products Find People: The New Commerce
By Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook
Read moreMay 26, 2024
Meet 30 Under 30 Nominee – Rawan Hilal
Meet Rawan Hilal, Manager – Digital Transformation at Hearts & Science UAE
