Tik Tok rounds up the most creative moments on the platform in 2020.

2020 was the turning point for a 100 year old business model. Find out what the new model of cinema looks like?

Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…

Communicate speaks with Taryam Al Subaihi, MEPRA Chair & Head of Corporate Communications, EWEC­­­ to understand MEPRA’s plans for 2021.

Fadi Khater, Founder & Managing Partner at Neticenzy, explains why partnerships help his agency vastly expand its offering.

Safwan El Roufai, Executive Vice President for Geometry MENA shares his thoughts on what to expect from the live events industry in 2021.

Communicate spoke with Richard Fitzgerald, CEO & Founder of Augustus Media, to discuss what’s in store for the streaming business in 2021.

MENA Digital Awards’ Christine Battikha explains how digital advertising came up with particularly great work.

 ASDA’A BCW’s Sunil John explores what’s in store for the communications industry in 2021.

Sachinn J Laala and Richard Nicoll, CEO  and Chief Commerce Officer & Managing Director at Liquid, share their thoughts on the state of the e-commerce…

Sami Joost, Head of Communications / Public Affairs, Science & Sustainability (PASS) at Bayer Middle East, explains how the company builds trust through communications. 

Rami Zeidan, Head of Video and Creative at TikTok, explains why and how the platform is pushing educational content.