March 15, 2022
OSN Group announces the launch of OSN+
OSN+ will deliver the highest quality selection of international, local and original content to a fast-growing base of streaming subscribers across the MENA region
Mena
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Read moreMarch 15, 2022
How Bentley Markets Itself as a Sustainable Luxury Brand
With a sustainable investment worth £2.5 billion Bentley aspires to transform its entire product portfolio, into a next-generation, digital, flexible, and high-value manufacturing facility.
Read moreMarch 11, 2022
Life in the Metaverse: Work Hard, Play & Exercise Harder
There is a lot of content out there explaining what the Metaverse could be but not as much talking about life in the Metaverse,…
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March 11, 2022
Spotify Launches Equal Arabia To Empower Arab Women in the Region
Spotify releases a short film in collaboration with the Mega Star Carole Samaha to launch Equal Arabia
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March 10, 2022
Talabat announces Cristiano Ronaldo as Official Brand Ambassador
During the biggest year of football in the region’s history, Cristiano Ronaldo has been announced as Talabat’s official brand ambassador.
Read moreApril 8, 2018
This tech brand is the latest to launch its e-commerce website
E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent…
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March 25, 2018
Centrepoint partners with Anghami
Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…
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March 7, 2017
Babyshop refreshes brand positioning
Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning,…
Read moreMarch 4, 2016
Simplifying happiness
Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed,…
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January 14, 2016
Roma’s Egyptian winger Mohamed Salah unveiled as Pepsi’s brand ambassador
Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region…
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December 8, 2015
New Arabic channel Quest Arabiya goes live
Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…
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August 2, 2015
Homeland
Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…
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May 19, 2015
Oliver’s Twist
Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close…
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March 31, 2015
Not content with content marketing
The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…
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November 18, 2014
Discovery Networks and OSN launch pay-tv advertising
On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division…
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November 6, 2014
Diwanee launches entertainment website Mashaheeri
Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity and entertainment portal. The portal will feature celebrity stories…
Read moreOctober 21, 2014
Online payment platform Telr secures investment in growth funding
Telr, a Singapore and Dubai-based, emerging market focused online payment gateway, has secured Series A funding, from Hatcher and iMENA, two leading Singapore and…
