The new online initiative aims to provide support to young Arabic-speaking PR professionals.

The acquisition is meant to extend Aleph Holding’s global footprint.

In an exclusive interview, Mustafa Shamseldin, Senior VP & Chief Marketing Officer – Africa, Middle East, and South Asia at PepsiCo shares with Communicate…

Last week, sports brand Adidas launched the world’s first-ever liquid billboard, for the launch of the brand’s burkini swimwear collection. The campaign was conceptualized…

By Richard Nicoll, Chief Strategy & Capability Officer at Liquid