By Dana Tahir, General Manager, Red Havas

By Katie Streten, Head of Experiential Strategy, VMLY&R Commerce, MENA

​​​​​​​Hard statistics from the report found that 76% percent of people feel the metaverse will allow for authentic self-expression and 74% feel that it is…

Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers can give a direction to their curiosity about the world of Metaverse.

The first course of action taken is to begin from within by adopting blockchain technology and joining the metaverse. The agency believes that this is the natural progression…