May 26, 2024
Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023
Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.
Microsoft
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Read moreMay 26, 2024
Who’s Afraid of Big Bad Tech?
As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…
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May 26, 2024
Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem
In partnership with Microsoft and AstroLabs, Majid Al Futtaim’s Launchpad program enters an exciting new phase, having successfully identified ambitious brands for a unique…
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Women To Watch 2022: Rachel Dunn
Communications Director MEA, Microsoft and Chair & Board Member of Global Women in Public Relations
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May 26, 2024
InMobi Expands Partnership with Microsoft Advertising into the Middle East
Microsoft Advertising extends its relationship with InMobi into Southeast Asia, Turkey, the Middle East, and South Africa. InMobi will be responsible for enterprise and strategic…
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WARC Report: Big Tech’s Shares Growing Significantly In Post-Covid Era
Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad…
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May 26, 2024
Companies in MEA Need to Overcome Barriers to Unlock Value of 5G
A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…
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Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
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Brand Communications During Times of Crisis
People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head…
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Why Google Is Looking For New Search Providers In The EU
After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early…
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May 26, 2024
Virtual Reality Unfulfilled Promise
By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…
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May 26, 2024
Launch of Microsoft Data Centers Amid Talks About 5G
By Afreen Khan Microsoft opens its first data centers in MENA, the company announced last week at an event held in Dubai. The two…
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May 26, 2024
Microsoft and Etisalat sign global framework agreement
Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15 countries to leverage the power of the Microsoft…
