Middle East

May 26, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT

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May 26, 2024
What Does the Middle Eastern Music & Tourism Industry Have to Offer?
As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region’s sports and music tourism sector…

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May 26, 2024
Unlocking Detail for Retail
By Sue Azari, Industry Lead E-commerce at AppsFlyer

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May 26, 2024
Sanjay Bhatia Joins Cheil MEA as Business Director
Cheil MEA announces the appointment of Sanjay Bhatia as Business Director. With over 25 years of extensive experience, Bhatia has demonstrated an exceptional ability…

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May 26, 2024
Optimism to Fuel Business Growth in Next 12 Months
The Business Decision Makers’ Mindset report launched by CNN International Commercial unveils the latest trends and optimism among business leaders globally for business growth.

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May 26, 2024
SocialEyez Expands Government Portfolio
SocialEyez – a digital engagement agency whose core purpose is to empower organizations to build more meaningful relationships with their target audience has announced another addition…

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May 26, 2024
Pinterest Appoints DMS as Sales Representative Across MENA
The Choueiri Group brand will support Pinterest with sales and in expanding its media services across all key MENA markets.

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May 26, 2024
BPG UAE Onboards Camilla d’Abo as Executive VP for Communication and Content
d’Abo brings over 25 years of expertise in the Middle East MarCom sector, with a proven track record of success in building and leading…

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May 26, 2024
Case Study: Elevating Personal Narratives with Nike
By Karen Abdullah, Senior Project Manager, VICE Arabia

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May 26, 2024
TBWARAAD Launches In-House AI Platform – Collective AI
TBWARAAD — The Disruption® Company in partnership with Omnicom has launched its AI platform – Collective AI.

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May 26, 2024
Newgen Launches the World’s First Gen AI-Powered Hyper-Personalization Platform for Banks in the Middle East
Newgen Software, a leading global provider of low-code digital transformation platforms, has announced the launch of LumYn in the Middle East. This Gen AI-powered…

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May 26, 2024
Publicis Groupe ME&T Promotes Khaled Abou Nader as Chief Integration Officer
Publicis Groupe Middle East & Turkey (ME&T) has promoted Khaled Abou Nader to Chief Integration Officer (CIO), a strategic role created to drive greater…

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May 26, 2024
Cannes Lions 2024: Middle East Draws Global Recognition
As the curtain falls on the 71st edition of the Cannes Lions Festival of Creativity, we bring you a comprehensive summary of the winners…

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May 26, 2024
David Hasselhoff Returns to Lifeguard Duty in Atlantis’ Aquaventure
Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan – Hasselhoff has been spotted all…

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May 26, 2024
MCN Academy Announces Partnership with Harvard Business School Online
The new talent development platform is a part of MCN’s investment into upskilling talents for the future to deliver further impact and growth for the…

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May 26, 2024
Gerety Awards Announces Shortlists for 2024
FP7 McCann, MullenLowe MENA, Adpro Communications Jordan, and Phenomena Lebanon are the shortlisted entrants from the Middle East.

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May 26, 2024
VML UAE Onboards Creative Trailblazer Aricio Fortes
Aricio Fortes will serve as the Chief Creative Officer for VML UAE, spearheading the creative teams at VML Dubai to elevate brand storytelling, digital experiences,…

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Middle East

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