Millenials

  • May 26, 2024

    Hit reset

    Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets…

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  • May 26, 2024

    Sound plans

      American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…

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