Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media…

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now…

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic…

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape…

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the…

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his…

Earlier this year, Samir Ayoub left his home of the past 17 years.

Samir Ayoub, ex-CEO and present delegate of board, Mindshare MENA, on what’s the best and worst thing that can happen in 2016, and his…

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to…

WPP’s global media agency, Mindshare was recently selected by food products company Danone to expand their existing business relationship across their entire portfolio.

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…